Sunnybrook Hospital takes on patients that other hospitals have labelled impossible to fix, treat or heal. They meet insurmountable challenges with expertise and compassion. They are Canada’s #1 emergency hospital.

The campaign let people see a side of Sunnybrook that only doctors and nurses had up until now. We went deep into operating theatres, emergency ward trauma rooms, delivery rooms and even the ICU. We shot the frontlines of healthcare with two world renowned war photographers - Ron Haviv and Christopher Morrison.

The campaign was honest and raw. We let the public really see how every day Sunnybrook makes the impossible - possible.

Go to Bringustheimpossible.ca to see the full site